Over het volgende boek heb ik al een aantal positieve berichten gehoord, zij het niet van objectieve mensen want ze werken allemaal bij eBay. Tijdens mijn vakantie ga ik hem bespreken en zal mijn objectieve mening hier weer geven. Hier alvast wat info erobver.
HOW THE NEW AUCTION CULTURE WILL REVOLUTIONIZE THE WAY WE BUY, SELL, AND GET THE THINS WE REALLY WANT
FROM THE PUBLISHER
A bold forecast of how the coming auction culture revolution will radically transform what, how, and why we buy.
Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers-not just eBay mavens-do their shopping, not only online but offline as well. The big payoff of this revolution is for consumers: They will be able to "trade up" more often to buy the brands they most want by embracing a new norm of temporary ownership: We will be able to buy more of the things we really want, because we'll also be regularly selling off the things we no longer want or need. We'll be transformed from an "accumulation nation" into an "auction culture." Consider this intriguing fact: In the new auction culture, Manolo Blahnik shoes, a Louis Vuitton handbag, a Hermes tie, or a Bugaboo baby stroller will actually be the better deals.
As huge as eBay has become-it is now the tenth-largest retailer in America-it has only scratched the surface of the potential for online buying and selling. In 2004, only 5 percent of all those who had bought something on eBay had also sold something on the site. But that is about to change-dramatically. Nissanoff reveals that a massive growth of online auction "facilitators" is under way that will make buying and selling online so hassle-free, so reliable, and so lucrative that the masses of consumers who have stayed away will jump aboard. Most prominent among the facilitators are dropshops, where you can bring your goods for sale and they'll handle the whole auction and shipping process. Thousands of such locations have opened in the last two years; they will soon be as pervasive as Starbucks shops. And that's only the beginning.
Daniel Nissanoff, who is at the center of the revolution as the co-founder of one of the leading-edge facilitator companies, introduces the full range of services cropping up-dropshops, authenticators, refurbishers and repackagers, personal reselling assistants, and closet cullers, as well as a wide variety of online shops that lease products, such as the hottest designer handbags and the latest-model golf clubs. He also reveals how all consumers can take advantage of these services for optimal shopping satisfaction and how entrepreneurs can get in on the booming business opportunities.
Even as the auction culture offers consumers and entrepreneurs a wealth of new opportunities, it will also pose serious challenges for retailers and brand managers. Nissanoff analyzes the challenges they will face and presents an ingenous set of strategies companies can employ to turn the challenges of the auction culture to their advantage.
Nissanoff writes, "Temporary ownership means just saying no to second-best and letting yourself reach for the things that will thrill you over and over again-guilt-free." Readers, start your auctions.
FROM THE CRITICS
From Main Street to the upper echelons of society, we are beginning to accept and will soon vigorously adopt a new lifestyle, one predicated on the norm of temporary ownership and marked by the continuous replacement of our personal possessions. Owning and selling things secondhand will become second nature. I like to think of this practice as "auction culture," because it's the auction platform that has so far been the catalyst. But whatever label ultimately sticks, this transition will have a profound impact on our culture and values.
The critical inflection point is upon us. As eBay approaches new levels of depth and breadth, it is beginning to create a new ecosystem that will rapidly accelerate the liquidity of the consumer-to-consumer marketplace, making it easier for mainstream society to access it. The multitude of valuable services created by freshly minted start-ups feeding on this ecosystem will fuel a new level of buying and selling activity at a higher rate than we've seen before. It will ripple throughout the global economy.
This shift will redefine socially accepted norms for consumer buying and selling behavior. We will soon live in a world where the norm is to sell our iPods after using them for a year. Or to sell our $800 Jimmy Choo shoes after wearing them twice. Cell phone companies will automatically send us the newest, most high-tech mobile phone every six months. We'll essentially be leasing Rolex watches instead of buying them.
