Vandaag was erg leerzaam. Niet alleen heb ik veel collega's gezien die ik vooreerst alleen van naam kende, ik heb ook 2 seminars bijgewoond die erg interessant waren.
De eerste was van Andy Sernovitz; Word of Mouth Marketing in 5 simple steps; Beyond the grilled cheese madonna. Een fantastisch verhaal met vele voorbeelden over hoe marketing verandert naar Word of Mouth Marketing.
ZIjn boek was direct uitverkocht helaas dus ik kon geen gesigneerde versie krijgen.
Wie is Andy? Zie hieronder een uitleg in het Engels;
Andy Sernovitz is the guru of blogs, buzz, and word-of-mouth marketing, and he has spent years helping companies of all sizes learn how to do better marketing. He is the author of the fastastic new book "Word of Mouth Marketing: How Smart Companies Get People Talking." We are bringing Andy's popular and exciting talk back to eBay Live! for the third straight year. He co-founded the Word of Mouth Marketing Association (WOMMA) and taught at the Wharton School of Business. Most important, he's an in-the-trenches entrepreneur just like you.You'll get a ton of practical, hands-on advice to build your eBay business —and a heaping helping of inspiration and motivation.
De tweede was van Seth Godin; How to Break through at eBay. Dit verhaal was zo mogelijk nog beter.
Seth Godin has written seven bestsellers, including Purple Cow and Permission Marketing. His blog is currently the 20th most popular in the world. He was formerly VP of Direct Marketing at Yahoo! and is the founder of Squidoo.com, a fast-growing site devoted to spreading the word about great stuff online, while raising money for charities around the world. He will tell you what it takes to grow your auction business without killing yourself. If you keep doing what you did yesterday, you’re not going to get more than you did then. There are people who are innovating, and succeeding, every day on eBay. The web is the greatest marketing mechanism ever, but it fails to work for those that insist on selling commodities.
Fantastisch hoe deze mensen kunnen spreken, en erg inspirerend met zulke duidelijke voorbeelden dat je het meteen in de praktijk wilt brengen.
Ik heb ook de hele beurs afgelopen. Enorm veel stand met heel veel publiek die allemaal erg enthousiast zijn.
Klik op het eBay blog voor meer verhalen over eBay Live.
Tot morgen.
